Technology in Marketing for 2016
Monday, March 21, 2016 7:30 PM
Marist College, Hancock Center (Building 16 on map), Room 2023. Park just north of Hancock Center, or in parking lot on south-east corner of Route 9 and Fulton Street. We thank Marist College for hosting the chapter's meetings.
This program is free and open to the public. Attendees should RSVP at Meetup.com.
All are welcome to join us beforehand for dinner at the
Palace Diner at 6:00 PM.
Refreshments are served after the meeting.
For further information,
go to Pok.ACM.org (QR code below),
email Bill Collier, or phone 845-522-1971.
About the Topic
The rate of change in digital marketing is staggering; some of the tools available in 2016 weren't around even a year ago. This talk will provide an overview of the digital marketing landscape, and explain how each piece of marketing technology could play a role in achieving key business objectives. The scope of content covered will range from Search Engine Optimization to Paid Digital Advertising, including social media and content marketing. Platforms like Google Search, Google Display Network, Facebook Advertising, and the online space in general will be discussed during the presentation.
About the Speaker
Abe Uchitelle is President of DragonSearch, a digital marketing services company. Founded in 2007, DragonSearch focuses primarily on Search Engine Optimization, Digital Advertising, Social Media and Content Marketing. Since joining the team in 2012, Abe has helped clients from across the country find the right marketing mix to exceed their business goals. Although DragonSearch is fundamentally a digital marketing company, each campaign sets out to achieve real business outcomes.