This page was last updated May 8, 2008.
Site Map. This page is located on the web at http://pok.acm.org.aaa ccccccc mmmmm mmmmm a a cc cc mm mm mm mm aa aa cc c mm mm mm mm aaaaaaaaa cc mm mmm mm aa aa cc c mm m mm MEETING NOTICE aa aa cc cc mm mm aa aa cccccccc mm mm Program: Technology in Campaign Politics Using the Internet to Reach your Voters Speakers: Brian Keeler is Vice President, for politics and advocacy, at vShift (www.vshift.com). He was a Democratic candidate in 2006 for the NY State Senate. Gary Levine is the 2008 Democratic candidate for the NY State Assembly from the 102nd Assembly District (www.Levine2008.com). He was the issues coordinator for Brian Keeler's 2006 State Senate campaign. He is an attorney in Poughkeepsie, NY. About the Topic: The Internet is not a level playing field, and creating a successful online campaign requires a focus on everything you do online. Online marketing is effective because of its targeting ability: you can focus communications directly with those who are your potential customers and those who will honestly hear what you have to say. Cutting through the Internet noise requires strategy and design expertise. It is necessary in today's world to have an understanding not only of marketing strategy, but also of brand and design principles and how technology best can be used to achieve an organization's goals. Effective email marketing campaigns seek to build a relationship with their customers and their prospects for the longer term. Evidence suggests that email marketing is very effective at reinforcing the awareness of your brand in people's memories over longer time periods. Repetition is the key. Online media strategy and buying requires greater and greater expertise; internet advertising is in constant flux with new and innovative options being introduced like geographically- and behaviorally-targeted advertising. Unlike traditional media advertising, online ad campaigns often require the development of the media plan before the ad creative can be formalized. If a candidate can not afford high end campaign website design or is frustrated waiting for volunteers to create a website, then there are low cost technology services that put campaigns on equal footings. One such site is www.Campaignwindow.com. When you create a campaign website on www.Campaignwindow.com most of the high end features are available at a fraction of the cost; for an example go to www.Levine2008.com. When: 7:30 pm, Monday, May 19, 2008 Where: Ulrich Room, Dyson Hall Marist College, Route 9, Poughkeepsie, NY (Dyson Hall is Building 7 on the Marist campus map at www.marist.edu/welcome/map.html.) Parking: Parking on campus can be difficult. Try the lot on the east side of Route 9, across the street from Building 25 on the Marist campus map. Cost: Free and open to the public Dinner: 6 pm, Palace Diner, 194 Washington Street, POK, 845.473.1576 Directions: www.thepalacediner.com/ Menu: www.thepalacediner.com/menu_pg.htm All are welcome to join us for dinner. (Go north on the Route 9 Arterial to the St. Francis Hospital exit, turn right, turn right again. The Palace is one block further along on the right.) Refreshments are served after the meeting. For further information, email collier@nixspaam.acm.org or call 845.297.5901.